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VIDEO CONTENT CASE STUDY

Kristy implemented a new content creation strategy for Fontainebleau's social media channels including short video clips and interactive GIFs. These have proven to have higher engagement rates and impressive video completion rates. 

This Project:

  • Video Content Series

Strategy & Tactics:

  • Created story boards, directed, and guided editing process for all videos

  • Scheduled monthly and quarterly content strategies based on season and added a minimum of 2 videos per month for each calendar

Video Samples:

Results:

  • All of the videos shared on Fontainebleau’s Instagram page were watched a combined 1.5 million times

  • Videos received over 300,000 engagements (an all-time high)

  • Generated over $200,000 in revenue from room bookings that were directly attributed to the video posts

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