Miami Spa MONTH INFLUENCER CAMPAIGN
In preparation for Miami Spa Month, 7 key influencers were invited to experience Fontainebleau's newest Spa Month treatment, a Deep Massage with CBD and Lavender. We also used this opportunity to introduce our partnership with CBD beauty brand, Lab to Beauty. Known for its incredible anti-inflammatory properties, CBD is the latest trend the wellness/beauty world and we now offer this incredible line both in our spa gift shop, Lapis Retail and incorporating it into our treatments at Lapis Spa.
Influencers were invited into Lapis Spa to be the first guests to experience this new treatment, as well as meet with the founders of Lab to Beauty, Katherine and Alison Ragusa. After their treatment, the influencers enjoyed lunch at La Côte with Katherine and Alison to learn more about the Lab to Beauty brand, as well as the benefits of incorporating CBD into their beauty routine.
